• Define your Mission and Goals

    This is part of the Strategic Audit for Small Business Series.  This article is meant to help flesh out the mission of your business and define goals.  If a strategy is a road map, then the mission and goals are the destination.  In order to find your way quickly and stay on the right path, […]

  • Strategic Audit for Small Business

    A strategic audit is an assessment of an organization’s strategy that takes past performance, current circumstances, and future goals into account.  A firm’s strategy serves as a road map for managers and staff at all levels so that they make correct decisions that help achieve the goals that have been deemed important.  The only way […]

  • The Broken TOMS Model

    A Broken Model This morning someone sent over an article by Cheryl Davenport about how the TOMS Shoes model is broken.  Essentially Davenport explains that while TOMS has used the buy-one, give-one model as a great marketing tool, the end goal–eliminating poverty–has become lost.  Giving away a pair of shoes to a child in need […]

    The Broken TOMS Model
  • Be Customer-Centric

    I recently spoke with a small business owner about what value his services create for his customers.  This is an incredibly important question because the only way a business will sustain itself is to consistently deliver great value (i.e. benefits > costs).  After asking him in a variety of ways to prove how his service […]

Define your Mission and Goals

This is part of the Strategic Audit for Small Business Series.  This article is meant to help flesh out the mission of your business and define goals.  If a strategy is a road map, then the mission and goals are the destination.  In order to find your way quickly and stay on the right path, […]

Strategic Audit for Small Business

A strategic audit is an assessment of an organization’s strategy that takes past performance, current circumstances, and future goals into account.  A firm’s strategy serves as a road map for managers and staff at all levels so that they make correct decisions that help achieve the goals that have been deemed important.  The only way […]

The Broken TOMS Model

The Broken TOMS Model

A Broken Model This morning someone sent over an article by Cheryl Davenport about how the TOMS Shoes model is broken.  Essentially Davenport explains that while TOMS has used the buy-one, give-one model as a great marketing tool, the end goal–eliminating poverty–has become lost.  Giving away a pair of shoes to a child in need […]

Be Customer-Centric

I recently spoke with a small business owner about what value his services create for his customers.  This is an incredibly important question because the only way a business will sustain itself is to consistently deliver great value (i.e. benefits > costs).  After asking him in a variety of ways to prove how his service […]

Trader Joe’s and the Reusable Bag Raffle

Trader Joe’s and the Reusable Bag Raffle

Part of Trader Joe’s mission statement reads “our mission is to bring our customers the best food and beverage values and the information to make informed buying decisions. There are more than 2000 unique grocery items in our label, all at honest everyday low prices.”  This grocery chain wants to provide great value while maintaining […]

Google Unveils Google+ Local

Google Unveils Google+ Local

Google announced last week that it would begin rolling out Google+ Local in lieu of Google Places.  I have already begun to see the changes just by using Google in normal, everyday ways.  Today when I checked out a restaurant that I will be going to tomorrow I was directed to the Google+ Local page, […]